Welcome to SET..creating trends based on tradition in equestrian sport…

Our Brands

Each of the brands we work with have been selected for their quality and their sense of tradition along with innovation.  The products have been designed by horseman who understand the needs of the modern-day equestrian.

Boy-O-Boy Bridleworks was founded by Amanda Hood, a lifelong horsewoman and student of the sport. She creates beautiful hand-woven ribbon and leather belts, dog colors and leads, key fobs and an increasing line of products in keeping with the equestrian lifestyle. Each item is designed and handmade in her studio.  The line consists of ready-made stock items and color ways as well as custom items designed to the client’s specifications and style.

2017 Grosgrain Double Square Loop Belt.diagonal



Fabbri has been making boots and shoes since 1924 and is known for comfort, style and durability. The line is constantly evolving to meet the needs of the competitive rider.  The Pro Rider boots are ready-made and fit a wide variety of riders. They come in dress and field styles.


Fabbri also offers paddock shoes in three styles for men and women.  Custom boots are offered in many styles and colors allowing the rider to express their individual taste. Recently relaunched in North America this line provides a quality boot at competitive prices.





Annette Ellen Designs Launches New Line of Riding Jackets

Get ready for the winter circuits with the new AWE Riding Jackets, designed by Annette
Wallander and distributed through Somerset Equestrian Trading these coats offer the latest technology with a great fit and traditional style. Annette Ellen Designs
has been offering made to measure jackets and Shadbellies for several years with great
success and now riders can buy the same wonderful sense of style in this ready to wear line.
This jacket features a superior stretch fabric and is fully lined with a stretch mesh for maximum breathability, movement and comfort.  It features 4 buttons, pockets and double-vent back.  The innovative fabric has 2% Spandex which generously accommodates a full range of motion through the back and shoulders. The jacket is machine washable.  AWE Jackets are offered in Navy, Black and a Deep Grey. Available in sizes 2 to 14.

Somerset Equestrian Trading is excited to offer the AWE jackets as they are in keeping with company’s approach to building brands that offer both a traditional look as well as innovation. Riders love the Navy and Deep Grey offering a slightly different option to these two traditional colors as well as the black for formal classes. “We have tried these jackets on so many different riders over the last few months” explains Susan Benson, “and we found the fabric and
design created a great look!” “The fit is both comfortable and flattering!”

Look for the AWE jackets at shows in the southeast this fall and winter through Annette Ellen Designs and Somerset Equestrian Trading. You can also visit the USHJA Foundation Silent Auction online or at the annual meeting to see and bid on one!
Dealers may preorder the line including a new Ready to Wear Shadbelly now through the end of January for Spring 2019 delivery. Contact: Somerset Equestrian Trading, Susan Benson to become a dealer. Ssportart1@mac.com



New in 2019 Somerset Equestrian Trading is pleased to offer two new lines branded by SET.

The first is the SomerStyle, a riding jacket customized in your colors. In collaboration with two of our brands, Annette Ellen Designs and Boy O Boy Bridleworks, SET is pleased to offer these beautiful washable coats with a traditional fit decorated with Boy O Boy ribbon in your own color combinations including subtle tone on tone or matching color ways in your barn colors.

The second are the new SET Bridles in both Jumper and Hunter styles, these beautiful bench made British bridles are made by hand in Walsall, England. They feature the finest Sedgewick leather, signature SET fancy stitching, and matching reins. They are available in horse size and the fit is perfect on a wide range of head sizes. If you are searching for a top quality traditional bridle that will last a lifetime and look great doing it these bridles are the answer.  Available through SET exclusively and later at a few select dealers.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s