Welcome to SET!
The essence of our approach is “showing up” at events around the country to create excitement about our brands. Above you can see our mobile unit in the background near the Grand Prix ring at Princeton Showjumping. We have had an exciting first couple of months launching our mobile unit and incorporating it into our marketing tools. Starting with the wonderful show at Upperville, Virginia where Boy O Boy Bridleworks had their jump in the Grand Prix field and also hosted the Hunter Derby Party, and then moving on to The Pony Club Championships in Lexington, Kentucky where Art of Riding was a major sponsor and also donated a portion of their profits to the USPC.
In September, SET attended the American Gold Cup where all four of our brands sponsored classes and Lucy Deslauriers earned a pair of Fabbri Pro Boots for her win in Open jumpers. Next up was two weeks at Princeton Showjumping including the Young Jumper Championships. Once again, Boy O Boy awarded the First Class Award to the winner both weeks of the Welcome, Art of Riding prizes were awarded to the Children’s/Adult Jumper Classic winners, Fabbri Boots were awarded to the high scoring Jr/Amateur jumper rider. Both the Boy O Boy Bridleworks jump and the debut of the Fabbri Jump were showcased in the Grand Prix ring as well.
After a quick stop at The Capital Challenge Horse Show to oversee the Boy O Boy sponsorship of the Daily Update and see the wonderful custom prize belts awarded to the leading riders and the WCHR winners this year it was back to Florida.
Look for the SET mobile at shows this upcoming winter season!