We choose a select group of brands to promote. Each brand receives customized promotion including; media exposure, promotion on the retail and wholesale level on our mobile branding unit, sales, product development consultation, sponsorship program activation and product distribution.
Brands pay a monthly marketing fee plus a share of expenses for each event attended. This is a very cost effective way to garner attention for each brand. SET chooses events based on the needs of the current brands they represent. As vendors are opened for the brand they no longer shown or promoted in competing areas.
The typical cycle from launch to maturity is three years. Some brands may choose to have SET work with them for a longer period of time and continue to expand distribution and expand marketing efforts to support and build the brand.